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Privacy policy

This privacy policy applies between you, the User of this Website and Ellutia Limited, the owner and provider of this Website. Ellutia Limited takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided to you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and Interpretations:

In this privacy policy the following definitions are used:


Collectively all the information that you submit to Ellutia Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Data Protection Laws

Any applicable law relating to personal Data, including, but not limited to the GDPR, and any national implementing and supplementary laws, regulations, and secondary legislation;


The UK General Data Protection Regulation;

Ellutia Limited, we or us

Ellutia Limited, a company incorporated in England & Wales with a registered number of whose registered office is at Colston House, 200 Lancaster Way Business Park, Ely, Cambs. CB6 3NX, UK;

User or you

Any third party that accesses the Website and is not either 91) employed by Ellutia Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Ellutia Limited and accessing the Website in connection with the provision of such services, and


The Website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.


In this privacy policy, unless the context requires a different interpretation;

The singular includes the plural and vice versa;

References to sub-clauses, clauses, schedules, or appendices are to sub-clauses, schedules, or appendices of this privacy policy;

A reference to a person includes firms, companies, government entities, trusts and partnerships;

‘including’ is understood to mean ‘including without variation;’

Reference to any statutory provision includes any modification or amendment of it;

The headings and sub-headings do not form part of the privacy policy.

Scope of this privacy policy

This privacy policy only applies to the actions of Ellutia Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this website including, but not limited to, any links we may provide to social media websites.

For purposes of applicable Data Protection Laws, Ellutia Limited is the ‘data controller’, this means that we determine the purposes for which, and the manner in which the data is processed.

How we collect data

We collect Data in the following ways:

Data is given to us by you, and

Data is collected automatically.

Data that is given to us by you

We will collect your data in a number of ways, for example:

When you contact us through the website, post, email, phone or by other means, in each case in accordance with this privacy policy.

When you register of voluntarily provide information in response to questionaires or download forms (this includes your name, email address and any other details asked for and which you provide).

When you conduct activities on our site (for example when you purchase a product or service) we may collect your name and contact details including your address.

When you enage with us on social media.

When you contact us by any means with queries, complaints etc.

Engagement during trade exhibitions when you request information to be sent to you on product or services.

When you enter prize draws or competitions.

When you choose to complete any of the surveys we send you.

When you’ve given a third party permission to share with us the information they hold about you.

When we create a customer, supplier or distributor account.

Data the is collected automatically

To the extent that you access the Website we will collect your data automatically, for example:

We automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation and includes your IP address, the date, the time, and frequency you accessed the Website and the way you use and interact with its content.

Information about your computer and about your visits to and use of this website (these are information about your browser, your IP address, your general location as determined from your IP address and provided by your browser, the site from which you come, and the links followed when leaving the site). This information is collected through cookies.

We also benefit from this date through some processing by using analytics. The purpose for which we derive analaytics is to help us identify how people are using our website and what content they are engaging most with. This helps us to report to our board about the usefulness of the content and ultimately guide strategy. We do not seek to identify individuals or specific IP devices, instead we obfuscate the last two octects of the IP address for this processing.

Data we collect

We collect the following data

If you have an account with us we collect your name, company name, industry sector, VAT registration number, billing/delivery address, email and telephone numbers.

If you are a distributor we collect your name, company name, industry sector, VAT registration number, billing/delivery address, email and telephone numbers.

During an exhibition your name, phone number, email address, company details and nature of enquiry.

Details of your visits to our websites or apps, and which site you came from to ours.

Information gathered by the use of cookies in your web browser. Please refer to our Cookie policy

Payment card information. For website transactions this information is passed directly to the payment gateway e.g Shopify and is not stored on our servers. Manual credit card payments are not taken.

Details of any complaints made or feedback reviews.

Technical information about your internet connection and browser as well as the country where your computer is located, the web pages viewed during your visit and any search terms you entered.

Your name and car registration number when you visit our site is logged in our visitor records.

Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

Keeping Data secure

We will use technical and organizational measures to safeguard your Data, for example;

Access to your account is controlled by a password and username that is unique to you

We store your Data on secure servers

Technical and organizational measures include measures to deal with any suspected data breach. If you suspect any mis-use or loss or unauthorized access to your Data, please let us know immediately by contacting us via

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit

Data retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data is deleted.

Even if we delete your Data it may persist on backup or archival media for legal, tax or regulatory purposes.

Sharing data

We sometimes share limited personal data with trusted third parties. For example, delivery couriers, suppliers and distributors.

We provide only the information they need to perform their specific services. We ensure these companies have declared a commitment to complying with GDPR.

Examples of the kind of third parties we work with are:

IT companies who support our website and other business systems.

Operational companies such as delivery couriers.

Companies who help us manage our electronic communications with you such as sales tools.

Our distributors who will follow up sales enquiries.


Your rights

You have the following rights in relation to your Data;

Right to access – the right to request (i) copies of the information we hold about you at any time or (ii) that we modify, update, or delete such information. If we provide you with access we hold about you, we will not charge you for this, unless your request is ‘manifestly unfounded or excessive.’ Where we are legally permitted to do so we may refuse your request. If we refuse your request, we will tell you the reasons why.

Right to correct – the right to have your Data rectified if is inaccurate or incomplete.

Right to erase – the right to request that we delete or remove your Data from our systems.

Right to restrict our use of your Data – the right to ‘block’ us from using your Data or limit the way in which we can use it.

Right to data portability – the right to request that we move, copy of transfer your Data.

Right to object – the right to object to the use of your Data including where we use it for legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant protection authority. For the UK this is the Information Commissioner's Office (ICO). The ICO’s contact details can be found on their website https;//

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to Other Websites

The Website may, from time to time, provide links to other Websites. We have no control over such websites and are not responsible for the content on these websites. The privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

We may, from time to time, expand or reduce our business and this may involve the sale and/or transfer of control of all or part of Ellutia Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner of newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which is was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring that your privacy is protected.


You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of the privacy policy (or part of any provision) is invalid, illegal, or unenforceable, that provision will, to the extent required, be deemed to be deleted, and the validity and unenforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act, or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

We reserve the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website, and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact us by email at